If the engagement of your email list is very low, most probably your recipients aren’t interested in the content of your campaigns. Email inbox has become a very competitive place; so increasing the relevance by sending targeted messages is crucial. It is a much easier task to keep subscribers interested and active in the first place rather than try to win back from a half died out list later.
I met Martin Bredl last year, at one of the events organized by Take Off PR, the first HubSpot certified agency in Austria. I still remember that it was a Skype presentation followed by Q&A session, during which a former pool guy and the founder of The Sales Lion, Marcus Sheridan, shared his content marketing tips with the Austrian audience. 2 years ago Take Off PR decided to specialize on content marketing. Now they have 10 long-term clients and T-Mobile, NTS and Softcom are among them. In this article Martin Bredl explains the role of content marketing in lead generation.
Are you a consulting startup struggling with landing more customers? I know how tough it can be to search for your first customers, to proof your expertise, and to establish trust. These 12 steal-worthy advices will change your idea of marketing for consulting services and will help you to acquire more ideal customers.
Today the headline is more important than the article itself. Lure your random visitor by a sexy headline and voilà - you have got a lead.
When I begin working with my clients, the first thing I do is reviewing their website; the second will be typing the list of recommendations, basically of what they have to change there. I believe that the website is the online face of your business, which is internationally visible if well groomed. However, startups often forget that the business strategy should be developed before building a website.
I’m rarely creatively blocked and can’t remember the last time I suffered from it. Why did I say „suffered“? If doing your job you have to come up with innovative concepts on the day basis, the so-called „creative block“ can’t just upset you but can damage your entire career. But if you’re currently facing this problem, I have a couple of effective strategies to overcome it.